Desamark: January 2017

Tuesday, January 31, 2017

Which formats are supported for Mobile In-App?

Mediante SEMrush nos permitirá identificar rápidamente tus principales competidores en cuanto a tráfico orgánico y de pago. Dentro de la herramienta en la izquierda tienes una opción que se llama “Investigación orgánica” (organic search, si usas la versión en inglés). Con SEMRush esto lo usaremos cuando tenemos una página que compite con nosotros y queremos obtener información […]

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In-App creatives differ from Mobile Web creatives in that they are…

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You can target different browsers and device operating systems during the trafficking stage in DCM,

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Which of the following issues with a backup image would result in a QA rejection?

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A ____ creative is sandboxes in an iframe that’s the size of the ad slot. This can expand and contra

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In a mobile web creative, which of the following is not available?

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Display properties include an option to offset a pixel for an HTML5 Desktop Expanding creative.

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How many HTML5 creatives should be added to build an Expanding creative?

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You need two different HTML5 files to manage the collapsed and expanded panels of an Expanding creat

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You can setup the XY position for HTML5 Floating creatives…

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You can set up dimensions for HTML5 Floating creatives…

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Which two options can be used to configure a Floating creative to close automatically?

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_____ creatives hover over the publisher’s page and can be closed with a close button.

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What format are available for HTML Desktop and Mobile Web Rich Media?

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in an HTML5 creative, which event is dispatched when the page has finished loading?

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Monday, January 23, 2017

The attribute ‘identifier exists’ and value ‘FALSE’ should be used for:

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Matt is preparing for his store’s big holiday sale. What should Matt do to make sure the products th

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Sally is promoting her online store that sells vintage goods and custom artwork. What does she need

Este artículo es un contenido original del Blog de SEO y Marketing online en Bilbao - Desamark

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Which AdWords campaign settings should Sarah choose in order to sell products to California resident

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http://www.youtube.com/watch?v=JZHoVwM-7D8 ** Desamark ** http://www.desamark.com/

You can use campaign priority to:

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http://www.youtube.com/watch?v=-n7dz4kDwvw ** Desamark ** http://www.desamark.com/

Google Merchant Center is used to:

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What does Google Merchant Center use as the primary way to contact users with important messages, su

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How could you increase the number of conversions your Shopping campaign receives for about the same

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You're currently targeting all inventory in one campaign through an "All products" group. How should

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You want to prevent your ads from appearing for certain search terms. How would you do it?

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In order to offer products in different countries, you should:

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How can you lose your claimed URL?

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What does impression share indicate about a product group?

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In Google Merchant Center, a target country is the country where:

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Shopping ads should be used for:

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Jane is planning to add a popular brand of watches to her online store. To help differentiate her pr

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http://www.youtube.com/watch?v=cfv1KCVtpk8 ** Desamark ** http://www.desamark.com/

Ben is creating product images. A common best practice is to:

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Sunday, January 22, 2017

You can use custom labels in a product data feed to:

Este artículo es un contenido original del Blog de SEO y Marketing online en Bilbao - Desamark

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When creating a file to upload to Merchant Center, what format is accepted?

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http://www.youtube.com/watch?v=8YRedNlApRo ** Desamark ** http://www.desamark.com/

To maintain an active data feed, you must update the feed every:

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http://www.youtube.com/watch?v=nH3ZfyIgkxU ** Desamark ** http://www.desamark.com/

Which can you sell on Google Shopping?

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http://www.youtube.com/watch?v=yCAmoalsg4s ** Desamark ** http://www.desamark.com/

Shopping ads can be targeted to:

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You should use multiple ad groups when you want to:

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If a product doesn't have an image available, you should:

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http://www.youtube.com/watch?v=N-Imux_SDEY ** Desamark ** http://www.desamark.com/

Brian is expanding his store to include antique goods. What should he do if there isn't a unique pro

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http://www.youtube.com/watch?v=Ie8G5hN-2Eo ** Desamark ** http://www.desamark.com/

Enhanced cost-per-click (ECPC) bidding should be used to:

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http://www.youtube.com/watch?v=6kj4AsQyx9w ** Desamark ** http://www.desamark.com/

How are product groups used in Shopping campaigns?

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If Sam doesn't enable conversion tracking for his Shopping campaigns, which bidding option below wil

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How should Chris estimate how a different bid amount would impact his store's online traffic?

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Saturday, January 21, 2017

Vivian owns an art supply store and traffic for her "painting" product group is increasing. What is

Este artículo es un contenido original del Blog de SEO y Marketing online en Bilbao - Desamark

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Multi-client accounts (MCAs) in Google Merchant Center allow advertisers to easily:

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Marie's new camera product falls into two different Google product categories. What should she use f

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Ruth is going to sell products that Google considers adult-oriented. How should she label her conten

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Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. Wh

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Michael was notified that his products were disapproved due to incorrect prices. Which of the follow

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Google Merchant Center can be used to:

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When preparing to submit a new data feed, you should:

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Catherine is preparing to release a new line of toys that’s currently available for pre-order only o

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For a Shopping campaign, you can use AdWords to:

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Which is a required attribute when submitting a product to Google Merchant Center?

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Campaign priority should be used when:

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Google Merchant Center is used for:

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What information do you need to enter in Google Merchant Center to create a Shopping campaign?

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Nicole's analysis shows that 5 brands currently in her "All products" group are performing especiall

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Friday, January 20, 2017

_______ is used for video campaigns.

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If your client wants a specific reach for a specific price on YouTube, you should use:

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http://www.youtube.com/watch?v=x_L5MsKe3us ** Desamark ** http://www.desamark.com/

If someone clicks a TrueView video discovery ad, where do they land?

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True or False: More than one YouTube account can be linked to an AdWords account.

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Call-to-action (CTA) overlays are compatible with:

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What is Masthead billing based on?

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Which is a best practice for a successful TrueView in-stream ad?

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Which devices can an advertiser target with a mobile video Masthead?

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What are the targeting options for Mastheads?

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With a Masthead ad, an advertiser can reserve:

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True or False: Video ads may appear in videos marked “Private” on YouTube.

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TrueView campaigns can help advertisers optimize for:

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An advertiser can use a remarketing tag to target people who’ve:

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How can an advertiser set up AdWords conversion tracking for a TrueView in-stream ad campaign?

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http://www.youtube.com/watch?v=nuq4-x29_b8 ** Desamark ** http://www.desamark.com/

What’s needed for an advertiser to set up a video ad campaign?

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The best way to reserve an ad is to:

Este artículo es un contenido original del Blog de SEO y Marketing online en Bilbao - Desamark

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The most effective way to control the number of times someone sees an ad is by:

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TrueView video campaigns can include:

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In which TrueView format(s) can an advertiser use a companion banner?

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True or False: TrueView in-stream ads and TrueView video discovery ads can be in the same video camp

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_________ ads can be created and managed through AdWords.

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On average, how long does it take for a video ad to get approved?

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What's an example of a managed placement for a TrueView in-stream ad?

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True or False: IP address exclusion is not available for TrueView campaigns.

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True or False: Advertisers have to implement a code to use the remarketing feature on a video campai

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What's the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?

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A viewer can skip watching a TrueView in-stream ad after:

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True or False: YouTube remarketing lists can be used with standard text and display ads.

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The standard companion banner size for TrueView in-stream ads on YouTube is:

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What does average view frequency measure?

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Thursday, January 19, 2017

Which can be done in YouTube Analytics?

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Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for b

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Wednesday, January 18, 2017

Your client has a Mexican restaurant and wants to increase brand awareness in the local community. W

Este artículo es un contenido original del Blog de SEO y Marketing online en Bilbao - Desamark

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Which bidding option is best suited for an advertiser focused on direct response marketing goals?

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Viewable cost–per–thousand impressions (vCPM):

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Which is a benefit of using display advertising with Google to build brand awareness?

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Which report should advertisers run to see which Display Network properties displayed their ads and

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An advertiser selling airline tickets has designed an image ad with drop–down menus for airport depa

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How long should advertisers wait after creating a new Display campaign before analyzing its performa

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For an advertiser focused on branding, what are the key success metrics?

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An advertiser creates a display ad with Ad gallery. It doesn't show properly in all the sizes the ad

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What’s needed to create a "Display Network" campaign to start promoting an app in other apps and on

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Which of these metrics is typically most important in measuring a direct response advertiser's perfo

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Managed placements allow advertisers to:

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Your client Ali has a car dealership. She wants to reach people who are actively researching electri

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You have a friend who has a small business, and she wants to manage her own AdWords campaign. She ha

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Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is

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Tuesday, January 17, 2017

If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, w

Este artículo es un contenido original del Blog de SEO y Marketing online en Bilbao - Desamark

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Monday, January 16, 2017

Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on th

Este artículo es un contenido original del Blog de SEO y Marketing online en Bilbao - Desamark

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View–through conversions are available only to:

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http://www.youtube.com/watch?v=C_70PQLidrA ** Desamark ** http://www.desamark.com/

Which is a benefit of using a Lightbox ad?

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Your client wants to place image and video ads on a wide variety of websites so people will see them

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http://www.youtube.com/watch?v=mCftJ0nloBU ** Desamark ** http://www.desamark.com/

The Ad gallery allows advertisers to:

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Cómo hacer una Estrategia de Autoresponder para Email Marketing

Vamos a ver cómo hacer una Estrategia de Autoresponder para Email Marketing . Qué es un Autoresponder Un autoresponder o autorespondedor, tal y como se ha definido tradicionalmente desde el panorama del Email Marketing, es un programa que envía una respuesta automática a un correo entrante. Si nos fijamos en la definición anterior, los autoresponders son un […]

Este artículo es un contenido original del Blog de SEO y Marketing online en Bilbao - Desamark

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Tuesday, January 31, 2017

Monday, January 23, 2017

Sunday, January 22, 2017

Saturday, January 21, 2017

Friday, January 20, 2017

Thursday, January 19, 2017

Wednesday, January 18, 2017

Tuesday, January 17, 2017

Monday, January 16, 2017

Sunday, January 15, 2017

Saturday, January 14, 2017