Desamark: February 2017

Tuesday, February 28, 2017

Fill in the blank: A content compass helps organize monthly initiatives by ____________.

semrush Mediante SEMrush nos permitirá identificar rápidamente tus principales competidores en cuanto a tráfico orgánico y de pago. Dentro de la herramienta en la izquierda tienes una opción que se llama “Investigación orgánica” (organic search, si usas la versión en inglés). Con SEMRush esto lo usaremos cuando tenemos una página que compite con nosotros y queremos obtener información […]

Este artículo es un contenido original del Blog de SEO y Marketing online en Bilbao - Desamark

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How can you uncover your buyer personas’ reading habits?

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Fill in the blank: __________ is when you think of an idea out of nowhere.

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True or false? After you digest material it’s best to try and put ideas together immediately.

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You’re a content creator for an automobile dealership. You’re looking for some inspiration to help g

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When identifying raw material for generating ideas, it’s best to stick with a specific area of focus

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When you tell a story and the character is your audience, you should tell the story with a _________

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Your boss has tasked you with writing a company story that will help make them stand out from their

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http://www.youtube.com/watch?v=A_UJBycRR3A ** Desamark ** http://www.desamark.com/

Every story has these three storytelling elements. What are they?

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Fill in the blank: To effectively tell your business’ story, you need ________________.

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If prospects can get the answers to their questions and see themselves as characters in your story,

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Fill in the blank: The __ can help you develop a mission statement that connects with your audience

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Fill in the blank: The conflict in your content’s story should focus on the ____________.

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True or false? You need conflict to tell an impactful story.

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Fill in the blank: This blog post is written from a _____________.

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Focus on the design of a piece of content first, worry about the informational part second.

Este artículo es un contenido original del Blog de SEO y Marketing online en Bilbao - Desamark

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What are the two things you should consider when determining a topic for a piece of content?

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Which is easier to rank for - the short keyword “teamwork” or the long-tail keyword “promote teamwor

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What should you begin your keyword research with?

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Search engines count all links as equally important when crawling and ranking your page.

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True or false? Search engines can read both text and images.

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What is the nickname of a bot that search engines use to crawl the web?

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_ is your marketing toolkit, like blogs, videos, and ebooks; _________ is who you're creating it for

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All of the following are best practices of inbound, EXCEPT:

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What are the four stages of the Inbound Methodology?

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When dealing with prospects over the phone, each prospect should always walk away having learned som

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When converting visitors into leads, you should only utilize consideration stage content.

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Buyer persona stories should contain information about:

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What are the three stages of the Buyer’s Journey?

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Sunday, February 26, 2017

Ms. Pietersen is the deputy principal in a school split across two sites. She travels regularly betw

Este artículo es un contenido original del Blog de SEO y Marketing online en Bilbao - Desamark

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Students in your biology class sometimes struggle to understand biological processes, like digestion

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Students in your biology class sometimes struggle to understand biological processes, like digestion

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Mr. Murakami leaves written notes with motivational quotes for his students by writing them on paper

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Mr. Bentley finds it easy to use Google Docs, Sheets, and Slides in his classroom as they are very s

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Ms. Villagarcia has been tasked by the principal to improve communcation and discussion between teac

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Ms. Dent wants to use Google Forms and Google Sheets to collect and track different aspects of her s

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Mr. Brixham is the principal at a large school and receives an overwhelming volume of emails from te

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Ms. Jones has divided her class into groups to work on different geography projects. Each group will

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Mr. Hoffman is using Google Slides to introduce a new class project. He wants to embed and link to D

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Mr. Kapoor struggles to find inspiration from his peers. What is one benefit of establishing a Perso

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Mrs. Powell is looking at ways to reduce the amount of printing undertaken in class. How can Google

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Mr. Bailey is a school IT teacher and has heard that he can access support from Google for Education

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Mr. Swanson’s politics students had to create a blog about politics if they were selected to be on t

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Students should use the right tools for each of their classroom tasks. Match the most appropriate Go

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Saturday, February 25, 2017

Google Educator Exam Answers Certification

Este artículo es un contenido original del Blog de SEO y Marketing online en Bilbao - Desamark

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Public lists are best used to follow:

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A critical response plan should contain the following elements:

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If you have a Facebook Business page, you can also create and manage ______________ ads through the

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An advantage of running a single advertisement on both _ and simultaneously

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When measuring the impact of your content marketing efforts, two key areas on which it's useful to t

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To ensure your social media goals are measurable, you should ask yourself the following question:

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When creating content for YouTube, keep your videos shareable, accessible, and discoverable by using

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Select the correct line of HTML that would activate the phone app of a mobile device.

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True or False: Nearly half of all emails are opened on a mobile device.

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True or False: Responsive design relies on predefined screen sizes.

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Of the following choices, which would be the best way to create a consistent website experience?

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http://www.youtube.com/watch?v=lD3zQeC0jwU ** Desamark ** http://www.desamark.com/

Friday, February 24, 2017

The mail client Outlook has specific CSS rules for what will and will not render when displaying an

Este artículo es un contenido original del Blog de SEO y Marketing online en Bilbao - Desamark

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True or False: One default module type in HubSpot is an "Email Signature" module.

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Why would you use inline styling in an email template rather than a stylesheet?

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http://www.youtube.com/watch?v=CPyH0ENXwBs ** Desamark ** http://www.desamark.com/

What is the most important reason to include personalization tokens for lead generation when designi

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What question should you be asking yourself when testing an email template on a mobile device?

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Why is it important to include space for an image in an email template?

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How can you use the Template Builder to help a company brand their emails?

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http://www.youtube.com/watch?v=ntzCAn6CyFE ** Desamark ** http://www.desamark.com/

Which module is required by the Template Builder to be in every email template that you design and w

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http://www.youtube.com/watch?v=MwEDTIW6ofE ** Desamark ** http://www.desamark.com/

Which of the following is NOT a reason to use descriptive default text in an email?

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Why is making an email viewable as a webpage a helpful feature from a marketing perspective?

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What’s the most important first step in designing an effective marketing email template?

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http://www.youtube.com/watch?v=OG8Q9ptAKFk ** Desamark ** http://www.desamark.com/

Which of the following is a true statement about email design?

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http://www.youtube.com/watch?v=ldxYJjfEpwA ** Desamark ** http://www.desamark.com/

Which of the following is true about the HubSpot email tool?

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http://www.youtube.com/watch?v=MruDcEWJdo4 ** Desamark ** http://www.desamark.com/

True or False: A Primary CSS File is enabled by default on all templates.

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Your client Lucy, a marketer at Top Chocolate Shop, wants you to add a CTA to each image in the imag

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Thursday, February 23, 2017

Why is using a 1-10 closing technique to gauge the conviction of a buyer a good idea?

Este artículo es un contenido original del Blog de SEO y Marketing online en Bilbao - Desamark

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As you try to advise your potential buyer on which option is best you should start a presentation ab

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It is not ideal to send an invitation to connect on social media until you have shared valuable cont

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When developing a persona, you should ask yourself all of the following questions EXCEPT:

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Inbound salespeople advise ____________, and if the buyer agrees the salesperson is best for their c

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http://www.youtube.com/watch?v=xLMBO6H_z-s ** Desamark ** http://www.desamark.com/

You let your boss know that you want to start applying an inbound sales approach to the way you sell

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Your buyer needs more time to purchase the product you’re selling. How should you respond to the buy

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A presentation is an all encompassing term to convey the process of advising a potential buyer to he

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http://www.youtube.com/watch?v=Rhvf7E3FJuE ** Desamark ** http://www.desamark.com/

Inbound salespeople deliver the same presentation and same case studies to all buyers because they s

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With the 1-10 closing technique, you help a potential buyer weigh the pros and cons for purchasing.

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Which of the following is the proper order to conduct the advisory part of your presentation?

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To confirm timing of a purchase with your buyer, you should ensure all of the following are covered

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You’ve spent a lot of time creating a presentation for your potential buyer and you’re excited to pr

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What is the main goal of a presentation?

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Why should you start a presentation with a recap of what was discussed during the connect and explor

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You’ve placed a connect call and sent a follow-up connect email, and fortunately, the potential buye

Este artículo es un contenido original del Blog de SEO y Marketing online en Bilbao - Desamark

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You’ve just joined a new company as one of their newest inbound sales representatives and are excite

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When inbound salespeople get a potential buyer on the phone, they initially focus on qualifying the

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True or false? Advanced technology is required to execute a high quality connect process.

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When defining personas, you should first segment your target market by the types of companies, and t

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Wednesday, February 22, 2017

If your company does not have much content, how can you provide information to your potential buyer?

Este artículo es un contenido original del Blog de SEO y Marketing online en Bilbao - Desamark

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Inbound companies are similar to inbound leads. While you may not know who actually visited your web

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Regardless of the source of your lead (e.g. inbound buyer, triggered event, etc.), it is critical th

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Which of the following should you keep in mind when defining content for each sequence?

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As a new inbound salesperson, you are most excited when you are able to leverage your large network

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What is the correct order of the three steps to set up your Connect strategy?

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When developing the content for each attempt in your sales sequence, the most important thing you ca

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You recently started using a software that identifies the company from which an anonymous visitor or

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Fill in the blank: Your best leads are strangers that match your _______ and are active in _

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Ideal buyer profiles and buyer personas are the same thing, but ideal buyer profiles are for sales a

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What is an ideal buyer profile?

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Which of the following is not a type of lead source defined in the Identify class?

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You recently got an inbound lead from a company that fits your ideal buyer profile. However, the lea

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Enrichment data about your leads will help you understand their context and personalize the sales ex

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Inbound salespeople differentiate from legacy salespeople by prioritizing active buyers over passive

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In the most recent monthly marketing meeting, your coworker reports that email engagement has been t

Este artículo es un contenido original del Blog de SEO y Marketing online en Bilbao - Desamark

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After your last email send, your manager asks you why the email she opened in Outlook looks differen

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Before sending your email, you decide to send your co-worker a test email to review. He suggests add

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Your last email received great engagement from desktop users but performed poorly with mobile users.

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Which of these email types is a notable exception to the rule that you should only have one goal per

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The two environments that impact what an email will look like for a recipient are:

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Why should you add alt text to your images?

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Fill in the blank: While all render content similarly, display emails differently.

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All of these are examples of information you can use for email personalization EXCEPT:

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Which of the following would be an appropriate goal for an email send?

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In a recent monthly management meeting, your boss mentions that he noticed a decline in open rates.

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You are writing an email to drive registrations to a webinar when your coworker asks you to add anot

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How can you make sure that readers can take action on your email, even if the images don’t show up?

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The last few emails your company has sent have not performed well. Which of these would be a potenti

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Fill in the blank: As a general rule, _________ subject lines improve open rates.

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Tuesday, February 21, 2017

Your team is falling short of a revenue goal for this quarter. Your VP of Customer Success wants to

Este artículo es un contenido original del Blog de SEO y Marketing online en Bilbao - Desamark

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Your team is falling short of a revenue goal for this quarter. Your VP of Customer Success wants to

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Which of the following is an email software feature that is critical to a successful inbound approac

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Your business is launching a new product offering and plans to send an email notifying your customer

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Your contact database will naturally decay over time. Which strategy would be considered an inbound

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Government regulations in most countries reserve the right to fine your organization a significant a

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True or false: Email should not be sent based on user behavior on your website.

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Even though mail marketing is one of the most expensive inbound strategies, it offers one of the bes

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http://www.youtube.com/watch?v=eWcCQikYfUI ** Desamark ** http://www.desamark.com/

You work for a pet supply store. Which of the following calls-to-action would be best for a blog art

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Which social network listed below is BEST for visual content?

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Why is a business blog beneficial for SEO?

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Which of the following is an example of the type of contacts you should add to your Contacts databas

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http://www.youtube.com/watch?v=vt0OUYZve30 ** Desamark ** http://www.desamark.com/

What is the best way to organize your thank you pages in HubSpot?

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http://www.youtube.com/watch?v=tom7annuu6I ** Desamark ** http://www.desamark.com/

A thank you page should never contain social follow buttons. Instead, it should only have social sha

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http://www.youtube.com/watch?v=SkYT-4Cp2RY ** Desamark ** http://www.desamark.com/

Fill in the Blank: The HubSpot Difficulty Score estimates ____.

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Saturday, February 18, 2017

Google Video Advertising Exam Answers 2017 - 100% Correct Answers

Este artículo es un contenido original del Blog de SEO y Marketing online en Bilbao - Desamark

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Google Adwords Advanced Search Exam Answers 2017 - 100% Correct Answers

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Google Adwords Advanced Display Exam Answers 2017 - 100% Correct Answers

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Google Adwords Certification Answers 2017 - 100% Correct Answers

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Google Adwords Fundamentals Exam Answers 2017 - 100% Correct Answers

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Friday, February 17, 2017

Every contact property that exists in HubSpot is available to use for list segmentation

Este artículo es un contenido original del Blog de SEO y Marketing online en Bilbao - Desamark

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http://www.youtube.com/watch?v=ZFAEmWerKa0 ** Desamark ** http://www.desamark.com/

Form submission information and survey responses are both responses are both examples of ____ data.

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Leslie is hosting a webinar and wants to ensure that the logic Tom used to create the attendance lis

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http://www.youtube.com/watch?v=26sTjUKtQdo ** Desamark ** http://www.desamark.com/

Fill in the Blank: Lists are powerful because they enable you to add ____ to your content

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http://www.youtube.com/watch?v=yGDFYmdhYHI ** Desamark ** http://www.desamark.com/

Ron wants to build a list of anyone who has purchased a product from Fifth Season in the last year w

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Once you create a list, you can do all of the following in HubSpot EXCEPT:

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http://www.youtube.com/watch?v=Yey5eHtedXM ** Desamark ** http://www.desamark.com/

While importing a list of contacts, Leslie accidentally imports a contact with an email address alre

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A contact has emailed you and requested that they be opted-out of email communication. Where in HubS

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All of the following methods can be used to add a contact to HubSpot’s Contact database EXCEPT:

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Your colleague Leslie asks you if HubSpot can gather and store specific, customized information abou

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Ron is surprised to find two contact records for the same lead in HubSpot. What should Ron do to fix

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Which of these is NOT an outcome of implementing closed-loop marketing?

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All of the following are good additional resources to add to this thank you page EXCEPT:

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Should this thank you page include a main navigation menu?

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http://www.youtube.com/watch?v=4U1-tUzHXIc ** Desamark ** http://www.desamark.com/

What’s the best way to organize your thank you pages in HubSpot?

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http://www.youtube.com/watch?v=xwxSPQBYLSA ** Desamark ** http://www.desamark.com/

Thursday, February 16, 2017

Which buyer persona is this social message most relevant to? “3 Easy Ways to Bond With Your Family”

Este artículo es un contenido original del Blog de SEO y Marketing online en Bilbao - Desamark

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You are creating a social media style guide to share with the new hires on the team. This style guid

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When publishing social media posts with HubSpot, any included links are automatically shortened

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When publishing social media posts with HubSpot, any included links are automatically shortened

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All of the following are required components of an optimized social media profile EXCEPT:

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After looking over this blog post, Ron, tells you to take another look at the title you’ve chosen. W

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Where should an image be placed in order to capture a visitor’s attention and entice them to read th

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Fifth Season published this blog post two days ago, but it hasn’t gotten any visits yet. All of the

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Which of the following would be the MOST appropriate call-to-action to place at the bottom of this b

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You’d like to show a short excerpt from your post on your blog’s main listing summary page to entice

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In order to attract the buyer persona Business Beth, which of the following is an Awarenes stage blo

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All of the following are reasons that blogging can help increase the number of new visitors to your

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Your boss Ron looks over your list of possible keywords to add into the Keywords tool, and tells you

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You’re launching a new campaign and have selected several keywords with low HubSpot Difficulty score

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Fill in the Blank: To gain more qualified traffic, most businesses should focus on ____.

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Cupón Webempresa – 20 por ciento de descuento en hosting

Estas de suerte, por ser seguidor de mi blog puedes beneficiarte gratis de un cupón de Webempresa del 20 por ciento de descuento en hosting. Gracias a los cupones Descuento 20% hosting en todos los packs te ahorraras bastante dinero. No tienen nada que ver en cuanto a calidad si lo comparamos con Hostgator. […]

Este artículo es un contenido original del Blog de SEO y Marketing online en Bilbao - Desamark

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Wednesday, February 15, 2017

Buyer personas are representations of your ideal customer. They are essentially your target markets.

Este artículo es un contenido original del Blog de SEO y Marketing online en Bilbao - Desamark

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All of the following are chapters that make up a complete buyer persona story EXCEPT:

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The Personas tool is integrated with with of the following other HubSpot tools?

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http://www.youtube.com/watch?v=v6FjYqGf7qs ** Desamark ** http://www.desamark.com/

After conducting your buyer persona research, you’ve put together the first draft of the complete pe

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http://www.youtube.com/watch?v=HGoBFW86sl0 ** Desamark ** http://www.desamark.com/

Hubspot Sales Software certification answers 2017

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Hubspot Inbound Sales certification answers 2017

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Hubspot Content Marketing certification exam answers 2017

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Hubspot Email Marketing certification exam answers 2017

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Hubspot Inbound Marketing certification answers 2017

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Hubspot Certification exam answers 2017

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Bing Ads Acreditation Exam Answers 2017

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Tuesday, February 14, 2017

Your boss Ron has asked you to add in your buyer personas into the Persona tool. After you’ve added

Este artículo es un contenido original del Blog de SEO y Marketing online en Bilbao - Desamark

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http://www.youtube.com/watch?v=EoT1jK84reo ** Desamark ** http://www.desamark.com/

You and your co-worker Leslie are adding a buyer persona into the Persona tool. As you walk through

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You have just been promoted to lead all of your organization’s inbound efforts. Your first area of b

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http://www.youtube.com/watch?v=BfscREs1FKQ ** Desamark ** http://www.desamark.com/

Fill the Blank: The acronym “SMART” in SMART goal setting stands for ____

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http://www.youtube.com/watch?v=5l7iOjMT4SA ** Desamark ** http://www.desamark.com/

The HubSpot Smart Goal tool provides which types of benchmark data?

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http://www.youtube.com/watch?v=7AsRaQvqn2U ** Desamark ** http://www.desamark.com/

You are setting your quarterly SMART goal for leads, but you don’t have any historical data on the n

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http://www.youtube.com/watch?v=X4zfT7EsTC0 ** Desamark ** http://www.desamark.com/

April has started an internship at your company and you have been asked to manage her. After expandi

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Hootsuite Platform Exam Certification Answers

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Sunday, February 12, 2017

You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad perf

Este artículo es un contenido original del Blog de SEO y Marketing online en Bilbao - Desamark

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http://www.youtube.com/watch?v=o2ATGzS4u5M ** Desamark ** http://www.desamark.com/

You’re writing a new blog post. Your boss tells you that she wants to get found for the keyword “pro

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Anne–Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are

Este artículo es un contenido original del Blog de SEO y Marketing online en Bilbao - Desamark

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http://www.youtube.com/watch?v=_jVkAp1K0Gg ** Desamark ** http://www.desamark.com/

What’s the view rate of an AdWords campaign that shows 10,000 impressions, 900 views, and 300 clicks

Este artículo es un contenido original del Blog de SEO y Marketing online en Bilbao - Desamark

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____ are optional, clickable thumbnail images that appear next to TrueView InStream ads on YouTube.

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True or False: Advertisers can set bids per ad format

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Saturday, February 11, 2017

If your client wants to pay only when someone views an ad, you should use:

Este artículo es un contenido original del Blog de SEO y Marketing online en Bilbao - Desamark

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Friday, February 10, 2017

Dynamic remarketing lets an advertiser:

Este artículo es un contenido original del Blog de SEO y Marketing online en Bilbao - Desamark

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http://www.youtube.com/watch?v=-ALxa-QyKAY ** Desamark ** http://www.desamark.com/

In order to differentiate ads from those of competitors, advertisers should

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http://www.youtube.com/watch?v=7afchoii-d8 ** Desamark ** http://www.desamark.com/

What is the main use of the Hootsuite Hootlet

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http://www.youtube.com/watch?v=__IDqC-a8zY ** Desamark ** http://www.desamark.com/

You want to improve your customer experience processes and your products to ensure you’re focused on

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http://www.youtube.com/watch?v=nZvzRuawcRg ** Desamark ** http://www.desamark.com/

What are the three pillars of delight?

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http://www.youtube.com/watch?v=NSKDZSZl3SU ** Desamark ** http://www.desamark.com/

It’s recommended you create some sort of interaction that takes place after someone purchases your p

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http://www.youtube.com/watch?v=YnSD2ResINU ** Desamark ** http://www.desamark.com/

What’s an effective way to empower your team while not micro-managing them?

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http://www.youtube.com/watch?v=R4IIk24sZco ** Desamark ** http://www.desamark.com/

When should you focus on delighting people?

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http://www.youtube.com/watch?v=heG-eXlU1vw ** Desamark ** http://www.desamark.com/

60% of a buyer's purchase decision has already been made before even talking to a sales representati

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http://www.youtube.com/watch?v=36P4tbiolHY ** Desamark ** http://www.desamark.com/

Your company has decided to take an inbound approach to sales. Which of the following does NOT align

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http://www.youtube.com/watch?v=SSTdbIuUS-k ** Desamark ** http://www.desamark.com/

As an inbound sales representative, acting as an information gatekeeper and holding power over the e

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http://www.youtube.com/watch?v=BnWdUEBYxdQ ** Desamark ** http://www.desamark.com/

Wednesday, February 8, 2017

If you were an inbound sales representatives, how can you gain "trusted advisor status" with the peo

Este artículo es un contenido original del Blog de SEO y Marketing online en Bilbao - Desamark

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http://www.youtube.com/watch?v=VeJNdN5xJcM ** Desamark ** http://www.desamark.com/

Which of the following is the best example of why the sales process has changed?

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http://www.youtube.com/watch?v=Mv9jxjMeQPU ** Desamark ** http://www.desamark.com/

Marketing and sales should be aligned around the same goal. Typically this is a shared _____ goal.

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http://www.youtube.com/watch?v=NYl8ONI2sfg ** Desamark ** http://www.desamark.com/

Dashboards are key to integrating smarketing into an organization because they provide_and_updates

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http://www.youtube.com/watch?v=NaNxlznjC9A ** Desamark ** http://www.desamark.com/

Smarketing is only helpful for increasing revenue for large organizations with 100+ employees.

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http://www.youtube.com/watch?v=0857nrcHz1Y ** Desamark ** http://www.desamark.com/

Marketing’s Service Level Agreement (SLA) to sales should always include:

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http://www.youtube.com/watch?v=5N3jZV1FHeU ** Desamark ** http://www.desamark.com/

Which of the following is NOT a benefit that can be gained from closed-loop reporting?

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http://www.youtube.com/watch?v=stforWdMDEM ** Desamark ** http://www.desamark.com/

What is lead nurturing?

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http://www.youtube.com/watch?v=dq8XUK3Svf8 ** Desamark ** http://www.desamark.com/

Which of these is NOT a best practice when optimizing your emails for mobile?

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http://www.youtube.com/watch?v=UI0xhxU1Itk ** Desamark ** http://www.desamark.com/

Personalization tokens and list segmentation are both examples of using _____ in email.

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http://www.youtube.com/watch?v=5Nl5j9SKHVk ** Desamark ** http://www.desamark.com/

A ______ is an email that has been returned to the sender because the email address is invalid

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http://www.youtube.com/watch?v=5gS-rDH2ZRI ** Desamark ** http://www.desamark.com/

Your boss asks you to do some reporting on your email performance from last quarter. Which email met

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http://www.youtube.com/watch?v=upVZnvNjhKQ ** Desamark ** http://www.desamark.com/

Fill in the blank: When using A/B testing for email, it’s important to _______.

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http://www.youtube.com/watch?v=bsxBXF_PROQ ** Desamark ** http://www.desamark.com/

A thank you page optimized for lead engagement contains:

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http://www.youtube.com/watch?v=66joDZ0BXbI ** Desamark ** http://www.desamark.com/

You should use an inline thank you message if you want to give more information to your new lead.

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http://www.youtube.com/watch?v=noRYErvnCig ** Desamark ** http://www.desamark.com/

Tuesday, February 7, 2017

A website visitor is reading the blog post you published last month. They're intrigued by the call-t

Este artículo es un contenido original del Blog de SEO y Marketing online en Bilbao - Desamark

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http://www.youtube.com/watch?v=9XovhWUr1WY ** Desamark ** http://www.desamark.com/

True or false? Buyer personas are effective for all organization types.

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http://www.youtube.com/watch?v=dM2mEKmWSXo ** Desamark ** http://www.desamark.com/

Inbound marketing represents a fundamental shift in the way that organizations operate because it is

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http://www.youtube.com/watch?v=Kj9EN4F2Kns ** Desamark ** http://www.desamark.com/

Which one of the below statements is false?

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http://www.youtube.com/watch?v=oyUAmgqWsUo ** Desamark ** http://www.desamark.com/

Flash content is known for being easily indexed by search engines.

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http://www.youtube.com/watch?v=oRG5G-ubIB4 ** Desamark ** http://www.desamark.com/

When the URL of a page is changed, it's usually best practice to:

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http://www.youtube.com/watch?v=M1_RsYwYm3g ** Desamark ** http://www.desamark.com/

If no title tag and/or meta description is specified for webpage, Google will generate one automatic

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http://www.youtube.com/watch?v=Rr3KCbx-uH8 ** Desamark ** http://www.desamark.com/

Anchor text is the name given to the snippet of content used to promote pages in the search results.

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http://www.youtube.com/watch?v=Y7rg-3gQSYo ** Desamark ** http://www.desamark.com/

Google Analytics tracking code should be inserted:

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1% CTR means that for every 100 impressions there are 10 clicks

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Google Analytics is capable of tracking user activity on any digitally connected device.

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http://www.youtube.com/watch?v=3QUqPwSqKlU ** Desamark ** http://www.desamark.com/

An XML Sitemap can be tested & submitted to Google using Google Search Console.

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http://www.youtube.com/watch?v=cUoaDZqYQSU ** Desamark ** http://www.desamark.com/

It is a best practice to block javascript and CSS in the robots.txt file.

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http://www.youtube.com/watch?v=q6OXroVxiHw ** Desamark ** http://www.desamark.com/

Which one of the below statements is false?

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http://www.youtube.com/watch?v=tE_vwmqoeoY ** Desamark ** http://www.desamark.com/

Flash content is known for being easily indexed by search engines.

Repost
http://www.youtube.com/watch?v=05HtnVFlPF4 ** Desamark ** http://www.desamark.com/

To be considered mobile-friendly, a website should have:

Este artículo es un contenido original del Blog de SEO y Marketing online en Bilbao - Desamark

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http://www.youtube.com/watch?v=j7K5lQFGczI ** Desamark ** http://www.desamark.com/

utm_medium and utm_term are URL parameters that are both required for campaign tracking.

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http://www.youtube.com/watch?v=AB-bPkI-jqs ** Desamark ** http://www.desamark.com/

How can a company create a forum for dialogue on LinkedIn?

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Which of the following can be used to handle duplicate content?

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http://www.youtube.com/watch?v=eat7TcBlXo0 ** Desamark ** http://www.desamark.com/

How might Google make webmasters aware of a manual penalty applied to their website?

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http://www.youtube.com/watch?v=wHgZqnN4lXQ ** Desamark ** http://www.desamark.com/

According to SEO best practice, what is the maximum number of H1 tags a page should have?

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http://www.youtube.com/watch?v=LmsLvWSS-Pw ** Desamark ** http://www.desamark.com/

How do you check Google’s cache of a page?

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How can a user track activity from their own internal search on their websites?

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http://www.youtube.com/watch?v=McBithypu0Y ** Desamark ** http://www.desamark.com/

CTR is calculated by the below formula:

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In email marketing, the abbreviation UCE stands for:

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http://www.youtube.com/watch?v=D6SoASsIDc4 ** Desamark ** http://www.desamark.com/

Which of the following animals is associated with Google’s algorithm used to target sites with large

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http://www.youtube.com/watch?v=rCj7_HD6aj8 ** Desamark ** http://www.desamark.com/

An XML Sitemap is:

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http://www.youtube.com/watch?v=OtCk1KI3JD4 ** Desamark ** http://www.desamark.com/

The meta description can help to:

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Which of the following redirects has the ‘See Other’ response?

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Which of the following characters should be used to separate words in URLs?

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Sunday, February 5, 2017

A Dynamic Creative in the Studio Web UI has two workflows called “Dynamic Content” and “Creative” to

Este artículo es un contenido original del Blog de SEO y Marketing online en Bilbao - Desamark

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Friday, February 3, 2017

An advertiser that uses ad scheduling has a custom bid adjustment for 9pm-12am on weeknights. The no

Este artículo es un contenido original del Blog de SEO y Marketing online en Bilbao - Desamark

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Which creatives are compatible with a Display compatibility type?

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Which of the following would successfully change the destination URL of a dynamic click tracker?

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You use click trackers to track impressions.

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Which of the following would successfully change the destination URL of a static click tracker?

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You use click trackers to track impression.

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Custom Floodlight variables are a requirement.

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Under which of the following conditions will tags placed in the ‘Default’ section of the Dynamic Tag

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Tags placed in the ‘Publisher’ section of the Dynamic Tags field will fire under what conditions?

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How does DCM track conversion activities on an advertiser’s site?

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Custom Floodlight variables are entered on the Floodlight Activities tab.

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Floodlight tags that have Dynamic Tags enabled will allow DCM to dynamically serve publisher tags

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How does a Unique Floodlight Counter tag count conversion activities?

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Reach reports provide:

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A Standard report in DCM Reporting includes all of the following except:

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Which of the following can you edit directly in the trafficking workflow?

Este artículo es un contenido original del Blog de SEO y Marketing online en Bilbao - Desamark

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Which ad property ensures a user only sees your ad a certain number of times within a given timefram

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A minimum delivery percentage is required when using the “Optimized” creative rotation method.

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Adding media cost information at the placement level will allow you to report on media cost in DCM.

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Assigning creatives to placements directly from the Assignments button will automatically create ads

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How do you ensure that your ads stops serving on a given date?

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From top to bottom, the hierarchy in DCM is as follows:

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The ad start date specifies when the ad will start serving.

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Under which of the following circumstances would a default ad serve?

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How are default ads created?

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Which two files are required to save a Flash In-Page creative?

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Creatives uploaded at the campaign level are automatically added to the advertiser-level Creative Li

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In a batch upload, DCM will match the correct backup Images with each .swf as long as they follow th

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Under which of the following circumstances would a backup image serve?

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Which creative file types CANNOT be uploaded via batch upload?

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Thursday, February 2, 2017

The first time you create a dynamic creative for an advertiser, what must you do first?

Este artículo es un contenido original del Blog de SEO y Marketing online en Bilbao - Desamark

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http://www.youtube.com/watch?v=Sc_YpXM1nkk ** Desamark ** http://www.desamark.com/

The DateTime data type can be used with which strategy?

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http://www.youtube.com/watch?v=sGA2tEei-Mc ** Desamark ** http://www.desamark.com/

To make changes to a published profile, which do you create first?

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You can select up to ____ reporting dimension(s) per creative.

Este artículo es un contenido original del Blog de SEO y Marketing online en Bilbao - Desamark

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When you preview a dynamic creative workflow, the ad displays the default values from which source?

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http://www.youtube.com/watch?v=s6qDk9GHQo0 ** Desamark ** http://www.desamark.com/

What’s the purpose of generating dynamic Flash code?

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What data types can’t be used within a Dynamic profile?

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What are the key differences between basic dynamic and advanced dynamic?

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To access your dynamic profile from the Studio UI, you click on the following tab:

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Where can you download the Creative Preview App, which is recommended to test Mobile In-App ads?

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http://www.youtube.com/watch?v=zlem6qZ_UME ** Desamark ** http://www.desamark.com/

Which format should be selected for Mobile Web ads in Studio?

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Which of the following do you require to test Mobile In-App ads?

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If an HTML5 ad containing audio plays on a desktop browser, which of the following should NOT occur?

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When performing an HTML5 click-through on a desktop browser, which of the following should occur?

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HTML5 desktop tracking can be verified through the following methods:

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What type of files should appear for HTML5 ads that include video when performing internet cache tes

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HTML5 mobile web tracking can be verified through the following methods:

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Which browsers support HTML5 Desktop ads?

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Publisher’s calendar view is especially useful for:

monitoring whether a customer service query has been addressed

seeing all your scheduled posts in a single list

approving messages composed by team members

identifying gaps in your publishing schedule

Publisher’s calendar view is especially useful for:

Related keyword:

Publisher’s calendar view is especially useful for:

More info:

http://www.certificationanswers.com/en/publishers-calendar-view-is-especially-useful-for/

La entrada Publisher’s calendar view is especially useful for: aparece primero en Noticias.

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When publishing to Instagram using Hootsuite, which step must be done within the Instagram app?

A) Selecting the image you’d like to publish
B) Posting the text and image to your feed
C) Scheduling when your Instagram post should publish
D) Including the link you’d like to publish with your image

More info:

http://www.certificationanswers.com/en/when-publishing-to-instagram-using-hootsuite-which-step-must-be-done-within-the-instagram-app/

La entrada When publishing to Instagram using Hootsuite, which step must be done within the Instagram app? aparece primero en Noticias.

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