Friday, November 11, 2016

Megan enabled target cost-per-acquisition (CPA) bidding in all 6 of her campaigns. How can she tell if it’s improving her campaign performance?

Megan enabled target cost-per-acquisition (CPA) bidding in all 6 of her campaigns. How can she tell if it’s improving her campaign performance?    A)  Install a new conversion tracking code  B)  Monitor overall changes in clicks received  C)  Compare average CPA and conversion rate before and after using target CPA bidding  D)  Enable and disable […]

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